<1人乗りの気球で飛び立つおじさん>]]>友人との再会http://mytucklife.exblog.jp/5891673/2007-06-12T23:59:00+09:002007-06-14T19:40:52+09:002007-06-14T13:58:48+09:00keipa55アメリカ生活
彼と初めて会ったのは、4年前の受験時代の冬、場所は渋谷にある予備校近くのドトールコーヒーの地下1階。たまたま隣の席で、GMAT Official Guidebookを勉強していた彼に話しかけたら、出身大学も学部も学科も同じで(彼は学年が2つ下)、しかも共通の友人がいることを知って、一気に意気投合した。
- There is no perfect job, but there is a right one for you. If you spend too long trying to conjure up the perfect one you may not find the right one. So, get started. And, remember even learning what you don't like can be an important step towards finding what you do.
- The most important thing you can do in your first job is to learn and to grow. You can afford almost anything other than not to learn.
- Work with people you enjoy spending time with. Almost as important as what you do is whom you do it with.
- Avoid a short term mindset. There will always be the temptation to compare yourself to others and ask, "Am I moving up fast enough?" Anything worthwhile in life must be achieved by striving for it over time.
- Aim to have a global mindset. The world is becoming a smaller and smaller place; what happens somewhere else in the world affects us all. Some of you will find jobs that require you to think and act globally. If not, make sure you have the intellectual curiosity to do so.
- Value your integrity. You are good people, but good people sometimes do bad things. It is necessary but not sufficient to ask yourselves, "Is this within the rules?" or "Is it legal?" Always ask, "Is this right?" And if something does not feel right—even if it seems that everyone else is doing it—pause and ask plenty of questions. If you are still not comfortable, chart a different course. Keep your moral compass pointing true North.
- Maintain a positive attitude. Those who are grateful and constructive, even in the face of adversity, are apt to be much more successful than those who aren't.
- Success in any career, whether it is business, law, academia, whatever you choose, will require you to work hard. Yet, your key to happiness and ultimate success is going to be your ability to balance your personal life and your job.
<社会貢献について>
- Do not serve only as an obligation. Avoid "check the box" volunteer work. Get involved in an area where you care deeply, and with people you want to be with.
- You will then be rewarded twice—first, in the good you do and second, in personal satisfaction and enrichment.
- Serve where you are really needed, seeking out tasks you will do well because they play to your strengths. Your time is precious. Make sure you spend it where you can contribute something no one else can.
- When you measure your contribution, measure it on a long term basis by the good you do.
- Go make a difference! And have a lot of fun along the way!
以上ですが、心に残ったのは、仕事とキャリアの中で出てきた以下のメッセージ。特に2文目。
Success in any career, whether it is business, law, academia, whatever you choose, will require you to work hard. Yet, your key to happiness and ultimate success is going to be your ability to balance your personal life and your job.
最後に余談ですが、卒業式では、元大リーグのスター、ウィリー・メイズへの名誉人道文学博士号贈呈式もありました。会場からは、"We love you Willie!" や "Say Hey!(彼のニックネーム)" などの歓声が聞こえてきました。]]>卒業!http://mytucklife.exblog.jp/5878660/2007-06-10T23:59:00+09:002007-06-12T22:09:58+09:002007-06-12T13:40:43+09:00keipa55アメリカ生活
Tuckのクラスメート、僕の家族、日本にいる両親、そして留学中、応援のメッセージを頂いた日本や海外の友人、仕事でお世話になった方々に心から感謝の気持ちで一杯です。
これまでを振り返ると実にいろんなことがありましたが、卒業式のスピーチでクラスメートのDavid Browneが語っていたように、この2年間は” It was miserable, but it was all fun.” という言葉に凝縮されるかと思います。MBA生活は過酷なもので、自分の限界を感じて凹む日もありました。
では、Miserableだった日々をFunなものへと変えていったものは何だったのか。それはクラスの仲間達が持っているGenerosity of spiritであったとDavidはスピーチの中で語っていました。コミュニティ精神に溢れたこの小さなスクールで周りの仲間から与えられたGenerosity of spiritは、リーダーシップや誠実さ、多様性、信頼という言葉と同様、今後再びビジネスの世界に身をおき、そしてより良い社会のために貢献していきたい自分にとって、大事にしていかなければならないものの1つだと感じています。大切なのは、お互いの違いを認め合い、共通の理解を双方で形成していくこと。そこから信頼というものが生まれ、人間関係もビジネスも持続していくのではないかと思います。
•Ask how your promotions are training your customers and your competitors.
•Maintain, monitor, and manage your brand’s reference price – contextually and temporally.
•Include a product message with your promotions.
•Recognize that promotions can deliver six forms of “transaction utility” to consumers: monetary discount, product upgrade, convenience, exploration, entertainment, and self expression. Make sure your promotions deliver an appropriate combination of these benefits, depending on the nature of your product and the preferences of your customers.
•Aim for functional congruence – use utilitarian promotions for utilitarian products; hedonic promotions for hedonic products.
•Don’t over-emphasize transaction utility.
•Understand how the economic forces that drive promotion apply to your brand. E.g., is there a customer downstream to whom I can transfer inventory? Given my accuracy in forecasting sales, will I end up with extra inventory at the end of the season? What is the level of loyalty for my brand and its competitors? Can I use promotions to price discriminate?
•Determine what stage your market is in: Stage 1 (the good old days), Stage 2 (RajuLand), or Stage 3 (commodityville). Stage 2 is where promotions will/should play a prominent role.
•Manage Stage 2 categories by promoting smart, and avoid allowing promotions to accelerate the category toward Stage 3.
•Know the clout and vulnerability of your brand and its competitors.
•Understand the deal-prone segment for your industry: Many, but not all, consumers respond to promotions. Understand the demographics, motives, and psychographics of your deal-prone segment. For example, your deal prone segment may be dominated by “high NFC’s,” consumers who are highly aware of prices and will “calculate” whether the promotion is a good deal. Or it might be dominated by “low NFC’s,” who are more interested in the convenience benefit of promotion.
•Know how promotion works for your brand – switching, acceleration, consumption, repeat purchasing. What is the decomposition of your sales promotion bump?
•Think of how to use promotion to grow the category for the retailer.
•Think of how to use promotion to increase consumption.
•Devise trade deals that benefit the retailer – emphasize category profit, complementarity, store switching.
•Understand the retailer’s profit margins and plan your trade deals accordingly. Do not expect perfect pass through if you’re a low margin brand for the retailer.
•Measure incremental sales generated by your promotions and ask tough questions of the people who are providing the crucial inputs (predictive accuracy, how handle stockpiling, seasonality, competition, new products and store switching).
•Focus on net incremental sales. Don’t be deluded by strong short-term increases in sales that are driven by consumer stockpiling or retailer forward buying.
•Be careful not to over-redo a successful promotion: If a promotion works, don’t rush to repeat it. Repetitive promotions can lose their transaction utility, competitors can copy them, and consumers can anticipate them.
•Don’t address poor promotion performance by increasing promotion. Pass through may be low because your brand is promoted too frequently. Promotions may generate fewer incremental sales because they have lowered consumers’ reference price or lost their transaction utility. Your loyalty program may not be working because either the customer doesn’t care about future benefits, or competitive response is diluting the effectiveness of your program.
•Calculate promotion profitability. Use these calculations to choose the most efficient promotions and use as a benchmark against evaluating the factors that are not included in the calculation. E.g., if you are worried about the effect that promotions have on brand loyalty and your current promotions are not profitable in the short term, you should probably decrease promotion. However, if the short term calculations are positive, then it may be worth the lower level of brand loyalty.
•Combine numbers and creativity: Measure incremental sales and profits, but think out-of-the-box in designing new promotions (e.g., photograph contest to increase film sales; loyalty programs to cross-sell the rest of your product line, etc.).
•Embrace innovation (“accrual” methods of trade dealing budgeting, pay-for-performance rather than off-invoice, loyalty programs?, rebates?, online promotions?).
•Always keep in mind that:
Promotion moves product.
Promotion is more than a price cut.
Promotion is a targeting device.
Source: Neslin教授の配布資料(抜粋)]]>模擬卒業式http://mytucklife.exblog.jp/5719996/2007-05-21T23:59:00+09:002007-05-23T12:47:48+09:002007-05-23T12:47:48+09:00keipa55アメリカ生活
<Tuck Class of 2007>
まだ卒業式は3週間近くも先のことだが、先日、Class of 2007全員で卒業写真の撮影があった。